Few services have been initially designed and reviewed for customers. Often services are added to over time, resulting in complex and disjointed experiences. Proto design profitable services based on deep customer insight that customers truly value.
We show you how to evaluate the experience your customers have of your services through your customers' eyes and to continuously improve and refine them so they are both customer-centric and competitive.
Customer Experience Design ensures that when you design your products/services with a focus on what your customers truly value, then each touchpoint is delivered in a seamless and intuitive way that your customers appreciate. It moves the idea of customer management experience from something that is accidental to being intentional.
Our unique process ensures that designing your customer experience is validated with vast amounts of data, research and insights. Then, keeping your customers at the centre of the service design and customer experience process, we create a new service model for your business, turning previous points of friction and stress into smooth customer-centric experiences.
Customer Experience and Service Design can focus on improving just one crucial touch-point for your customers or it can drive total business transformation.
Most businesses in their heart understand that implementing customer experience improvements will be of value in building improved business outcomes. However sometimes they can be put off by what they perceive as barriers to implementation.
Business and customers are far more complex than they ever used to be and taking a service design approach can ensure you can solve the following problems your business may be encountering.
How do we become more efficient and effective in executing what really matters tocustomers?
Taking a customer experience design approach means that you know exactly what your customers value and focus all your company efforts on delivering that as a priority.
How do we build confidence in the right business drivers to accelerate growth?
There are so many options to improve business performance and undertaking customer research validates what business drivers are needed to deliver the best results.
How do we ensure the team is aligned around the right outcomes?
When you don’t have the right customer insight, behaviours are driven by what individuals sense is the right approach. Undertaking structured customer understanding uncovers what will drive the best business outcomes and naturally brings about alignment across teams.
How do we orchestrate an improved Customer Experience along the end to end journey?
Service Design and Customer Experience maps out the journey as your customers see it and experience it and allows you to prioritise what needs to be improved and in what order along the journey.
How do we understand exactly what our customers do and don’t want from us?
One of the biggest and most valuable outcomes from customer experience design is that it provides a prioritised list of actions for management teams to set up about executing with the absolute confidence that every action will yield positive outcomes.
We focus on the practical side of improving your customer service; people, policy, process, procedures and props. Change affects your business so new systems, operations, and attitudes are often required to create improved services and customer experiences.
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GET IN TOUCHWe use a Growth Driven Design approach developed in 2009 and continually improved upon across 100+ projects. At its simplest, it looks like this:
Gumtree engaged Proto to discover exactly how customers experienced their offering, from first enquiry to final transaction.
Proto analysed 55 different touch-points across 6 phases of customer interaction during an extensive research period. Key pain points were identified and opportunities for improvement were discovered at every point of the user journey. Proto delivered a turnkey set of valuable solutions that drove a 25 point increase in NPS and business growth.
"From the get go we knew Damian and his team were superstars. Their enthusiasm and energy coupled with their world-class methods, cut through the noise and brought clarity to our customers voice. Understanding the value drivers enhanced the empathy we have towards our customers, which further helped us prioritise a winning formula. Enabling us to continue to build an iconic Australian brand."
Baris Ozturk, Product Manager, trust and safety pipeline at Gumtree AustraliaCustomer experience is a customers perception and feelings towards the interactions they have with your organisation which can include navigating the website to talking to customer services.
Good customer experience increases customer loyalty, customer satisfaction, better word-of-mouth, positive reviews and recommendations.
Customer service is one part of the customer experience. Customer services refers to specific touchpoints within the experience and customer experience is the overall customer perception of the organisation from those touchpoint interactions.
Put simply, good customer experience can be achieved by talking to customers, listening to their responses and actioning their feedback.
Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys. (online)
Access simple easy-to-action steps that build customer focus into your business
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