Transitioning from the current to the ideal
In order to understand where your customer wants to go, you need to understand where they are now in relation to their desired destination.
This is where customer journey mapping comes in.
Journey Mapping involves creating a map that details all of the touchpoints a customer has with your business, from their first awareness of your brand right through to post-purchase follow-up. This map can then be used to identify pain points and areas for improvement in the customer experience.
With our Skin Clinic Client's customers, we were able to provide a vivid and visual map that captured the customer's personal experience of their organisation over time.
Working with our Skin Clinic Client, Proto was able to create actionable steps to reduce customer effort, increase satisfaction and loyalty, and improve bottom-line results, moving from the current to the ideal and future state.
To find out how you can use customer journey mapping to improve your business, contact us today.